30
Jun
TikTok has rapidly evolved from a platform for dancing teens and comedic sketches to a global marketplace where brands of all sizes can cultivate direct, authentic relationships with audiences. What distinguishes businesses that are winning on TikTok is not simply their willingness to participate, but how they leverage the platform’s unique culture, tools, and algorithms to drive engagement and growth.The Influence of Genuine Connection: Narratives Instead of SalesOn TikTok, traditional advertising often falls flat. Users gravitate toward content that feels organic and relatable, which means businesses that behave more like creators than corporations tend to flourish. For example, Ryanair, a…