19
Jul
In an era where agriculture is increasingly reliant on smart technologies, a new app is stepping in to address a persistent and costly problem for potato farmers: waste. Across the UK, the potato industry faces annual losses amounting to billions due to inefficiencies, poor forecasting, and market imbalances. But with the advent of a digital platform specifically designed for growers, there’s hope on the horizon.The core issue stems from a familiar agricultural dilemma—mismatch between supply and demand. Growers often plant crops without knowing exactly what the market will need months later. By the time harvest comes around, prices may have…